ETHOS

REDUCE

MADE-TO-ORDER

RECYCLING ON_DEMAND

Because I refuse to contribute to overproduction, HYENA only produces what is ordered.

REUSE

SOURCED AND REMADE LOCALLY

To minimize HYENA's carbon footprint, all the post-consumer plastic that I recycle is sourced as locally as possible.

If you're local and can avoid having to ship and can pick up / drop off with me instead, even better.

REINCARNATE

100% RECYCLED & RE-RECYCLABLE

100% of HYENA's products are 100% recycled. Full stop.

If you're able, always send back HYENA products when you're done with them (DM me and I'll send you a return label). These used products (rails in particular) can be melted down and made into new rails. Made to be remade.

Why HYENA?

Thanks to a massive multimedia conglomerate (who doesn't deserve the free advertising of me saying their name here), hyenas are usually seen as villains. But does being scrappy and doing what you need to survive make you a villain?

With the current state of our planet's climate, we should take notes, and we should all push together to bring about an absolute stop to the production of virgin plastic. There's enough of this shit out there already to last us forever if we actually recycle it.

Let's envision together a world where our grandkid's grandkids can still skate.